Nutritional supplements for humans are growing in popularity. Today millions of people consume billions of nutritional supplements on a regular basis. US consumers spent $17 billion on vitamins and supplements in 2002, more than double the $8 billion spent five years ago. Sta-Natural™ International believes consumers are starting to become more aware and realizing that they don't receive the nutrition from the foods they eat due to chemicals, processed foods and etc. That is why supplementing your diet with natural products is so important. Over the past several years, the increased popularity of alternative medicine and the growing number of health conscious consumers have contributed to increased sales of nutritional supplements. This trend is expected to continue, with sales increasing further in the future. The public awareness of the positive effects of vitamins and nutritional supplements on health has been heightened by widely publicized reports of scientific findings supporting such claims. There are many reasons people are making a turn to the better through supplementation.
As health conscious consumers turn to nutritional products to feel better, look younger and even live longer, they are discovering similar products for their animals. Natural ingredients are perceived to have an edge over conventional pharmaceuticals because they rarely cause side effects or interact with prescription drugs. Increasingly, consumers are seeking to reduce their own health care costs with natural foods, holistic practices and nutritional supplements. And just as they would for themselves, people want to take charge of the health of their dogs, cats, horses and animals with supplements. As a result, industry experts forecast that sales of animal supplements will reach 1Billion Dollars by 2005.
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